Good Influence
The Ultimate Guide to Creating Influencer-Led Social Impact Campaigns
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
Good Influence
The Ultimate Guide to Creating Influencer-Led Social Impact Campaigns
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
Good Influence
The Ultimate Guide to Creating Influencer-Led Social Impact Campaigns
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
A must-read for any non-profit leader exploring cause influence for the first time.
Charlie Kunzer
Executive Director of The Alliance for International Medical Action
A Guide to Leveraging the Influencer Effect for Social Impact
The power of celebrities and influencers to create cultural conversations, change opinions, and inspire action has transformed the marketing world with one exception: the social good space.
In Good Influence, GRAMMY-nominated social entrepreneur Paul M. Katz shares the strategies he’s used to harness the power of public figures in 100+ social impact campaigns, from the GRAMMY Music Education Coalition to the New Georgia Project. Citing 60+ case studies, Good Influence offers a roadmap for organizations looking to leverage the power of fame culture for good.
A Guide to Leveraging the Influencer Effect for Social Impact
The power of celebrities and influencers to create cultural conversations, change opinions, and inspire action has transformed the marketing world with one exception: the social good space.
In Good Influence, social entrepreneur, marketing strategist and author Paul M. Katz shares the tools and strategies he’s used to harness the power of public figures in 100+ social impact campaigns, from the GRAMMY Music Education Coalition to the New Georgia Project. Citing more than 60 examples and case studies, Good Influence offers an easy-to-use roadmap for organizations looking to work with influencers to leverage the power of fame culture for good.
Popular culture is a powerful vehicle for social change, and I want to show purpose-driven organizations how to harness that power for good.
Popular culture is a powerful vehicle for social change, and I want to show purpose-driven organizations how to harness that power for good.
The D.R.E.A.M. Method
Measure the effectiveness of your program
The D.R.E.A.M. Method
Paul M. Katz’s D.R.E.A.M. method guides marketers through the process of creating their own influencer programs.
Measure the effectiveness of your program
The D.R.E.A.M. Method in Action
Praise
As a musician, songwriter, and activist, I’ve lent my voice to several of Paul’s impactful campaigns and his creativity and balanced perspective have helped take them to a higher level. I am glad that he is sharing his knowledge with others in his powerful book, Good Influence.
I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable.
Paul Katz shares in Good Influence what we have known throughout our nearly 40 years of working together: business, philanthropy, and popular culture can combine to be a vehicle for positive social change. Paul’s experience, dedication, and knowledge of these worlds will help empower readers to achieve the goals they desire while strengthening their organizations.
This book distills Paul’s decades of experience and knowledge into a practical, easy, and entertaining guide that shows you how to have successful campaigns. I cannot recommend it enough.
There hasn’t been a more significant time in our history when ordinary people, artists, and companies have been called to action to implement meaningful change for the betterment of our world. Paul Katz doesn’t just know how to engage creators in this evolving space; he sees all the possibilities and has everyone’s best interests at heart. As an entrepreneur and activist who believes in the power of leveraging one’s platform to do good, I am delighted to see Good Influence hit the shelves.
Paul’s music and philanthropy background is a perfect fit for Made In Memphis Entertainment’s music businesses and social mission. By writing the book, Paul has downloaded the information you can easily absorb and use for your own organization’s well-being.
Praise
As a musician, songwriter, and activist, I’ve lent my voice to several of Paul’s impactful campaigns and his creativity and balanced perspective have helped take them to a higher level. I am glad that he is sharing his knowledge with others in his powerful book, Good Influence.
I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable.
Paul Katz shares in Good Influence what we have known throughout our nearly 40 years of working together: business, philanthropy, and popular culture can combine to be a vehicle for positive social change. Paul’s experience, dedication, and knowledge of these worlds will help empower readers to achieve the goals they desire while strengthening their organizations.
This book distills Paul’s decades of experience and knowledge into a practical, easy, and entertaining guide that shows you how to have successful campaigns. I cannot recommend it enough.
Paul’s music and philanthropy background is a perfect fit for Made In Memphis Entertainment’s music businesses and social mission. By writing the book, Paul has downloaded the information you can easily absorb and use for your own organization’s well-being.
Read Good Influence
Available in Paperback, eBook, and Audiobook
About Paul M. Katz
Paul M. Katz is the founder and CEO of Entertain Impact, a leading social impact agency. Over the last two decades, his marketing and advocacy campaigns have raised awareness, support, and funds for philanthropic, social justice, and purpose-driven organizations, like Rotary International, the WHO Foundation, and ELMA Philanthropies with support from hundreds of celebrities and influencers, including Lang Lang, Kevin Bacon, John Legend, Dr. Bernice King, Lupita Nyong’o, Usher, and Desmond Tutu.
Reader Resources
A comprehensive guide to creating influencer-led campaigns, Good Influence gives leaders the tools to move forward with confidence.
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