by Paul Katz | Feb 23, 2023 | Resources |
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been...
by Paul Katz | Dec 20, 2022 | Resources |
More than fifteen years in the cause influence space and hundreds of collaborations with non-profits and influencers have taught us important lessons about creating effective social impact campaigns. We’re sharing that knowledge here, covering everything from campaign...
by Paul Katz | Dec 12, 2022 | Resources |
Although questions about the best ways to apply an influencer strategy persist, more brand marketers are convinced that influencer marketing is a must-have part of the mix. Similarly, the philanthropic sector is catching up to this realization. Influencer marketing...
by Staff Entertain Impact | Dec 11, 2022 | Resources |
The “influencer effect” is a significant component of my upcoming book, “Good Influence: How to Engage Influencers for Purpose and Profit,” set for release in 2023. It is the power that public figures have to influence specific audiences. At Entertain Impact, we help...
by Staff Entertain Impact | Dec 10, 2022 | Resources |
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we...
by Paul Katz | Dec 9, 2022 | Resources |
I was sitting at the TJ Martell Foundation’s gala listening to a cancer survivor who had gone on to devote his life to medicine. It was an inspirational speech, and I was inspired. I’d always sought and sincerely enjoyed opportunities to fuse my work as an executive...
