Blog Post Archives • Paul M. Katz

Influencing the Nation: Do Influencers Make a Difference in Political Campaigns

by Staff Entertain Impact | Mar 15, 2024 | Blog Post

For years, businesses and nonprofits have harnessed the power of influencers in both commercial and philanthropic ventures, leveraging what’s become known as the “Influencer Effect.” It’s the magic that happens when influencers throw their...

Guide to Influencer Types in 2023: Choosing the Right Influencer for Your Cause Influence Campaign

by Gina Graves | Apr 26, 2023 | Blog Post

This updated guide defines the four different influencer types and shares which is best for your cause influence campaign in 2023.

Tips for Writing an Influencer Outreach Letter for your Campaign + Free Templates

by Gina Graves | Apr 21, 2023 | Blog Post

Paul M. Katz shares 6 tips for writing an influencer outreach letter to motivate public figures to support your social impact campaign.

D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns

by Gina Graves | Mar 10, 2023 | Blog Post | 0 comments

Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to...

Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

by Staff Entertain Impact | Dec 5, 2022 | Blog Post, Resources | 0 comments

Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause...

5 Easy Steps to Measuring Non-Profit Marketing Campaigns

by Staff Entertain Impact | Dec 3, 2022 | Blog Post, Resources | 0 comments

With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to...

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About Paul M. Katz

Paul M. Katz is the founder and CEO of Entertain Impact, a leading social impact agency. Over the last two decades, his marketing and advocacy campaigns have raised awareness, support, and funds for philanthropic, social justice, and purpose-driven organizations, like Rotary International, the WHO Foundation, and ELMA Philanthropies with support from hundreds of celebrities and influencers, including Lang Lang, Kevin Bacon, John Legend, Dr. Bernice King, Lupita Nyong’o, Usher, and Desmond Tutu.