by Paul Katz | Feb 23, 2023 | Resources |
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been...
by Paul Katz | Dec 20, 2022 | Resources |
More than fifteen years in the cause influence space and hundreds of collaborations with non-profits and influencers have taught us important lessons about creating effective social impact campaigns. We’re sharing that knowledge here, covering everything from campaign...
by Paul Katz | Dec 12, 2022 | Resources |
Although questions about the best ways to apply an influencer strategy persist, more brand marketers are convinced that influencer marketing is a must-have part of the mix. Similarly, the philanthropic sector is catching up to this realization. Influencer marketing...
by Paul Katz | Dec 9, 2022 | Resources |
I was sitting at the TJ Martell Foundation’s gala listening to a cancer survivor who had gone on to devote his life to medicine. It was an inspirational speech, and I was inspired. I’d always sought and sincerely enjoyed opportunities to fuse my work as an executive...
